كلية التجارة
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Item متطلبات تطبيق نظم توكيد الجودة بالمؤسسات التعليمية (المرحلة الثانوية بولاية الخرطوم)(2012) نهى عبدالله صديق عمرAbstract The study is an endeavor to implement the Quality Assurance Systems in education institutions and the usefulness of it in processes of refonnation and evaluation and to improve the educational efficiency and productivity especially in Government High Secondary Schools in Khartotun State. The research aims to explore the importance and benefits of this system implementation as well as to explore the role that can be played in upgrading of educational process and to clarify the awareness extent of workers concepts ,principles ,and requirements of implementation this system In Government High Secondary Schools and to determine the indicates which can be used to measure the implementation levels in secondary education and to determine the obstacles that prevent the implementation and then access to some recommendations and suggestions which may help to find the solutions of these obstacles The research used the descriptive analytical method and case study to collect the raw data where it depend on questionnaire which was designed. to answer the research question ,testing hypotheses and achieve it objectives according to fivefold Lekert measure also the research used the SPSS to analysis the then data then access to results which were discussed according to study hypothesis and objectives . The study summarized there is ability to implement the Quality Assurance System in Government Secondary Schools then the study provided some of recommendation as well as suggestion a model for the implementation of Quality Assurance System In Govemment Secondary Schools .the'model which were derived from the quality index for the general education stages in Arabic Nation is consideration of correspondent between the two models , the continues improvement model of Deming and the European institution model .Item تسويق الخدمات التأمينية بالتطبيق علي التكافل دراسة حالة شركة التأمين الإسلامية(2003) منيرة محمد الأمين احمد زكىAbstract This study deals with Eltakaful service marketing ,as it is considered to be one of the insurance kinds and as aself dependent part .The main objective on this study is to aware of Eltakaful (Alife insurance Islamik subsistution) including its stipulations ,advantages ,to what extent customers are satisfied with it and the extent of comprehensible insurance in Sudanese community .More over add the recognition of marketing problems facing it and the factors leading to the excess of customers runship up on its demand and the continuation of participation in it . The researcher has utilized the analystic descriptive methodology and took the Islamik insurance company as acase for this study where he executed an investigation for each of the company agents meant for this study .And that is by following up a universal restriction style .whose sample value has reached up to (30) singles, and the common public from individuals and corporations where the choise has been made on a simple random sample whose value has reached up to (100) singles on individuals and (50) on corporations . The researcher has already examined the following assumptions :- 1. The nonetity of Eltakaful legitimate on individuals and corporations has affected on their participation in it . 2. The low standerd income has an affect on corporations and individuals in their participation in Eltakaful . 3. The exerted marketing efforts insufficiency from insurance companies has lessened from participation rushing up in Eltakaful . The study results have referred that these assumptions are acceptable on the ground that nonetity of Eltakaful and The low standerd income affect the participation in that field and have reached up that the exerted marketing efforts insufficiency from insurance companies had its maximum effect in Eltakaful participation rushing up .And that is through those changes and their relation to the desire of participation in Eltakaful . The researcher has recommended that insurance companies have to apply the modern (new) concept for marketing through the specefic limitation at the market the remedy of customers, ' complaints,setting up an integraded promative program for spreading insurable comprehension and the increase in all company branches,producters,agents for the expansion in propagating sen/ice to include the maximum possible number .Item أثر المزيج التسويقى لزيوت محركات السيارات في توجيه سلوك المستهلك نحو اتخاذ قرار الشراء : دراسة حالة شركة شل - الخرطوم - السودان الفترة من 2000- 2003م(2004) فاطمة علي محمد بخيت حبةAbstract Engine oils play an important role in the transport sector now. There are many kinds of engine oils which creates a great competition between companies as to marketing of their products . Since the consumer is the target , this research -is mainly concerned with the consumer’s attitude and his decision marketing towards purchasing of the best branch of engine oil available in the market. This research shows the distinction between the theory of marketing and the modern definition of marketing of goods and services . It also takes into consideration the Sudanese producer of engines oil and how he can satisfy the consumer’s needs as well as meeting the eompany’s targets. The research introduces Sheff Company as a pioneer in both production and marketing of oils in Sudan. 4 The study has come to the following conclusion and recommendations:- l. Oil companies lack in precise marketing policies because of the absence ol’ full inl‘orn1ation about the rates of oil consumption . \’. The eonsumer’s standard oi’ education affects very much in this purchasing decision making. T’. .5/le[[ COIIlFl1lt_l/ has dominated the Sudanese oil market by its successful marketing policies. i. Direct distribution of oils markets it available and within easy reach of the consumer and also increases sales. The consumer’s trust in one product affects his choice of any others. Generally speaking , the oil marketing is a very promising with the growing transport in Sudan . This will encourage more companies to jointhis field of business.Item أثر الإدارة الإستراتيجية فى تطوير الشركات دراسة حالة شركة شيكان للتأمين(2003) علوية سعيد عثمانThis research is concerned with strategie management, we defined what is meant by strategie management and explained the historical development of the concept of strategie management. Strategie management involves determining the mission, objectives and choosing policies, programmes and prodedures that help achieve the mission of the enterprise. Also, weexplained the different levels of strategie management, which range from corporate level strategy, strategie business units level, and functional strategy. Moreover, we pinpointed the role responsibility of all the managed level in formulating strategy. Mean while we presented different models of strategy formulation. Also, this research studied the impact of the internal and external environment on strategy formulation so as to acknowledge the opportunites and take advantage of, and to avoid threats tha face the enterprize. Moreover, we developed thw strategie options, and followed the implementation of the chosen strategy. This is dune by turning out the chosen strategie into actions through programmes, budgets, and procedures for all the functional department. Furthermore, the study dealt with strategy evaluation and appraisal. That is we appraised the peformance of employees to make sure that the strategy is implemented properly. In addition, the concept of insurance is explained and more emphasis is put on Islamic insurance as well as how avoid risk and undertake port of.this riske with clients. ' Also, the research illustrated the organizational structure of the company in addition to the types of insurance coverage that the company undertake as well as the social responsibility of the company. The researcher find that there are certain obstacles that prevent the effective implementation of strategy and affect the performance of the company. Among then problems: Continuous job rotation, in administration,-dependence on gut feeling in predicting problems and environmental changes. ‘ The company take advantages of the points of strength that it excels in such as empowering employes through training programmes beside the support provided by the government since it is the sole insurer of all the government properties. - Finally, the research revealed that ninety peront of there respondents believe that strategie management is the weaponof the third millinuim.Item مشكلات انتاج وتسويق اللحوم الحمراء في الجمهورية اليمنية اسبابها وعلاجها(2000) احمد محسن ثابت الجراديItem أثر تطبيق إدارة الجودة الشاملة على أداء انشطة الشراء والتخزين في القطاع الصناعي دراسة حالة بعض الصناعات التحويلية في السودان(2008) محمود احمد النعيم احمدAbstract This research addresses the impact of applying total quality management on the performance of the purchasing & warehousing activities in the industrial sector. It scrutinizes the state of some transformative industries in Sudan. The study approaches purchasing and warehousing (P&W) activities from the total quality management (TQM) perspective, taking Sudanese industrial sector as a case study. Three firms are chosen to represent this sector; Hajjar Cigarette &Tobacco Factories Ltd., Amiphanna Laboratories Ltd., and Blue Nile Dairy Co.Ltd. The problem that this research addresses emanates from ~the observation that a sizeable number of Sudanese industrial firms do not follow scientific methods in their P & W activities. Moreover, these firms do not seem to value the important role that these activities play in the success of the firms, and the fulfillment of their objectives. These firms do not apply TQM methods on their P&W activities, and they do not make use of its multi-faceted capacity. This observation led the researcher to look into this problem in depth. Using SPSS, the researcher tested the following four hypotheses. 1. The Sudanese industrial firms apply scientific methods in the P&W system, which pave the way for applying the TQM. 2. There is a relationship between the organization culture and it's adoption and application of TQM in P&W activities of the Sudanese industrial. 3. There is a relationship between the application of TQM and.the training of the P. &W. staff. 4. The organization structure of the P&W department at the Sudanese industrial finns is affected by the application of the TQM. The researcher concluded that all the above mentioned hypotheses are correct, and he arrived at a number of results, including the following: l. The administrative systems of the three firms are good. However, they need continuous improvement in accordance with the scientific principles of management. 2. The employees of the three firms have good knowledge of TQM. 3. The concerned firms adopt scientific methods of P&W. activities. On the basis of these results, the researcher makes the following reconrnrendations: l. The organizational structure of the studied firms be looked into and reformed. _ 2. The employees of the studied firms be given advanced training in TQM. 3. The public sector is to follow and support TQM. The researcher suggests the following topics for further study: 1. The stagnant stock problem in the Sudanese public sector. 2. The right price and value analysis. 3. Total Quality Management in the Sudanese public sector.Item البيئة الجامعية وأثرها في تسويق الخدمات الجامعية بالولايات (بالتطبيق على جامعة وادى النيل 1990 - 2010م )(2012) ماريا ابية يوسف محمدAbstract The University Environment and its Impact on Marketing The University Services in The States (A case study of The Nile Valley University) This study concerned with the identification of the university enviromnent and its role in marketing the university services paiticularly in the states .The study has aimed at looking at the consequences which have been caused by the foundation of the universities in the state via the services which it provides in order to meet the need and desires of the students and the community. The research problem has been symbolized in the number of positive and negative factors which have accompanied the expansion in the higher education in the states and accordingly its effect on the pattems of the consumption and the purchasing customs on the part of the states’ citizens and the students who belong to these states . It has also affected the degree of the economical growth along with the activation of the economical activities . On the other hand it had an effect on the rising of the living costs and in changing the consumption traditions. Thus , a basic question has emerged about the degree of states’ citizens satisfaction towards the states universities . The research was based on the following hypothesis: - There is a relationship which has a statistical inference between the students’ satisfaction towards the state university and their belonging to that state. - The academic factors are considered as basic determiners in the students selection for the Nile Valley University. - The economical, social and family factors do affect the students choice for the state universities . - The settlement of the Sudanese universities in the states lead, to the economical flourishing in these states. In order to test the correctness of the hypothesis, the researcher has studied the Nile Valley University case and has designed a questionnaire which has covered the university students who registered in march 2010. The research has adopted the descriptive analytical method in studying the case. The researcher has adopted the depended on the primary and secondary sources in collecting the data .The primary data has been collected through the personal interview and the questionnaire .The secondary sources have been gathered from the books , the references and the periodicals. The data has been presented and analyzed . The hypothesis have also been tested . The researcher has arrived at a number of results. The following are most_ important ones: 1- The state university attains the higher education expansion objectives and the wide spreading of the universities out of the capital city. 2- The state university contributes to the change of the labour forces structure in the states and the manifestation of the teaching staff posts which were originally unfound in these states. 3- The state university has an influence on creating and increasing the demands on commodities and services which satisfy the students’ needs. This undoubtedly positively affects the citizens’ incomes level. The study has recommended the following: — The establishment of a research centre which is concurred with solving the causes and problems that are connected with the university and state. - Showing interest in the university environment and working towards its suitability for the students’ needs. The researcher has also recommended that future studies should be carried out in: - The Higher education outcomes in the state and the labour market. - The state university role in the economical and social developmentItem إدارة المعرفة ودورها في تطوير الجامعات اليمنية الحكومية(2013) عبدالحكيم احمد سيف المخلافيABSTRACT The aim of this study is to afford an effective contribution to the efforts targeting development of the public Yemeni Universities through employment of knowledge management (KM) techniques that can be used for both administrative and academic practices and/or processes. This general aim can be translated into six procedural objectives as follows: 1. Identification of (KM) with regard to definition, goals, importance, and major components. 2. Development and use of special measuring tool that can be adopted for introduction and application of (KM) in universities and measuring its effectiveness of its strategy. 1. Investigation of the existing standing of the Yemeni universities, in relation to emergence , development, problems, and the extent to which they implement some constituents of (KM). 2. Evaluation of the availability of knowledge assets in the target universities. 3. Specification of the quantitative differences between various (KM) constituents according to diverse variables. 4. Listing results and recommendations for reforms that can be utilized by policy and decision makers. The main problem that the study addresses is the inferior position of educational administration in the universities which can be ascribed to the poor managerial perfonnance of the supreme associated and legally accountable bodies at the general national level. Certainly, such awkward administrative standard is the major cause of the existing problematic standard of the national universities , and its defective outcomes, which rate these universities far below the world ranking measures (2010) . The study tests validity of four hypotheses : 1. Yemeni universities do not implement a planned methodological approach to (KM) constituents. 2. There is no statistically significant differences between implementation of (KM) with regard to : (a) knowledge processes, (b) strategy, (c) information and communication technology (ICT), and (d) human resources component. 3. There is no statistically significant differences between (KM) constituents in the universities in terms of their spatial identities. 4. There is no statistically significant differences between implementation of (KM) with regard to the type of the occupation , i.e. academic and administrative recruitment. The eight existing public universities comprise the environment of the study, but it focuses only on four of them selected on bases of in lieu of diverse regions. These are namely universities of Sana'a, Aden, Taiz, and Thamar. A special questionnaire was developed in L. Likert type scaled to five options. Total number of the returned responses from the sample amounts to (399) divided into (201) academicians, and (198) administrative staff members . Using statistical package for social sciences (SPSS) , the study reveals that (KM) constituents in general comprise a fortunate possibility of practice at ( 65.40 %) value of admittance as already used practices. Hence, constituents associated with knowledge processes comes at the top scoring (79.32 %) at (0.574) deviation value , whereas constituent of (ICT) scored the minimum value at (53.56%). Similarly, the tested hypotheses vary in results. Hypothesis [I] appeared reversed (untrue) to its negative statement , Whereas the other hypotheses are invalid as well . Generally, the knowledge constituent is far adopted with average value at (4.343) which exceeds significantly the hypothetical value at (3.4) or (oz 5 0.05) . However, the analysis resulted some differences in practices of knowledge processes among universities. Considering the strategy of (KM) , this constituent resulted low adoption with (3.178) average value below (ct 5 0.05). Similarly, (ICT) is still below satisfying adoption at very inferior value (2.678) , the farthest below the hypothetical value (3.4). The fourth ‘constituent associated with human resources is also pity at (2.683) only. Regarding hypotheses (5) and (6) , the study has found some inconsistent results. The study concludes a group of recommendations which in all call for modemization of the administrative practices in the public universities for making them more capable to cope with the newly emergent challenges and perspectives of science, education, and management in the time of (ICT) revolution. The target universities are also invited to undertake (KM) techniques in terms of processes, strategies, fiameworks, and means to innovation and renewal for both administrative and academic purposes.Item دور ادارة خدمات العملاء فى رفع كفاءة تسويق الخدمات دراسة حالة الشركة السودانية للاتصالات(2008) انور محمد مصطفى ابوالقاسمAbstract The title of this Studay is : “ The Role of Customers Services in Promoting the Efficiencey of Marketing Policy “Applied to the Sudanese Tele-Communications Company “Sudatel” from 2000 to 2004. The Objectives of this Stady : To Know the concept of “Customers Services “ as one of the inputs of Services marketing in general and communication services in particalar, and to what extent is “Sudatel” appling this concept and other modem marketing concepts. This is done through the exploraation of the Customers points of views and their satisfaction of these services. so as to find some suggestions to participate in the promotion of the services marketing and reach the satisfaction ,of its customers . The Studay Consists of ;An introducation , five chapters and aconclusion . The researrcher used methods of the research including the historical method , the descriptive method , and case studay method . He used descriptive statistics to show and analyze the data and the statistical tables . Some hypothises were set to be examined as follows : l. There is a relationship between the offered services and the customers satisfaction . 2. The presence of aseparate management for customers sen/ices affects the application of modern marketing concept. 3. Competition affects the ways how services are offered and affects their quality as well. 4. The way the services offered in and the fixed telephone services affect customers satisfaction . To examine these . hypothes a random specimen of (226) customers of the research societyiwere chosen. The study found some indicators to accept the hypothes of the study. Which means that there are some relations between the variables of these hypotheses . . The result’s of the study : 1. Services in Sudatel are offered in a way which meets customers needs and clearly reaches their satisfaction. Marketing competition has asignificant direct effect on how the services are offered and on their quality as well. The introduction of mobile phones in the Sudanes communications market made the door open for competition and lessened the importance of fixed phone. Sudatel spreaded widely and offered services which covered most of the country and satisfied the customers needs for communication. Suggestions: Customers shoud always be given greater attention and due care and shoud be put in the focus of the company . All effors shoud be exceited to achieve customers satisfaction. The work of fixed telephone shoud be updated and promoted in a way which enables it to stand the competion in fornt of other technology which endangers it. Getting ready for the wide competion in the field of communication and preparing stratigic plans in ascientific way beamig inmind the current situation and the future of communcation marketing in general and Sudatel customers in particular. . The study of the companies. of the same nature inside and outside the country to decide continuously the point s of weaknesses and the points of strength (Market Share) and how to deal with the variables in the internal and external environment.Item الدور الوسيط لسلوك المستهلك في العلاقة بين الاتصالات التسويقية وزيادة الميزة التنافسية (دراسة على قطاع الاتصالات بالسودان)(2018) نصر الدين الأمين فضل الله الكلسالمستخلص الدور الوسيط لسلوك المستهلك في العلاقة بين الاتصالات التسويقية وزيادة الميزة التنافسية إزداد إهتمام منظمات الأعمال بالبحث عن إستراتيجيات وفلسفه إدارية قادرة على تحسين أداء المؤسسات ومواجهة التطورات المتسارعة بالتركيز على حقل إدارة التسويق وإيجاد العلاقة بين المتغيرات التي شكلت الإطار الفكري والفلسفي للدراسة . هدفت الدراسة إلى تسلط الضوء على الدور الوسيط لسلوك المستهلك عبر الأبعاد (الحاجات الدوافع ، الإدراك ، التعلم ، الشخصية) في العلاقة بين الاتصالات التسويقية عبر الأبعاد (الإعلان، البيع الشخصي ، تنشيط المبيعات، الدعاية، العلاقات العامة) وزيادة الميزة التنافسية عبر أبعاد ( تحسين كفاءة المنظمة، تحسين الجودة، زيادة الحصة السوقية). تكمن أهمية هذه الدراسة في الدور المهم الذي تؤديه شركات الاتصالات السودانية كونها تعد من القطاعات الأساسية للنهوض بواقع الاقتصاد السوداني من ناحية تطبيقية أو علمية كونها تعد تراكماً علمياً حيث تعتبر الدراسة إمداد للدراسات التي إهتمت بنفس متغيرات الدراسة. عالجت الدراسة مشكلة عبر عنها بعدد من التساؤلات الفكرية والتطبيقية ، تم صياغتها استناداً إلى الوضع القائم الذي يشهده قطاع الاتصالات ، وتمثلت الفجوة الحقيقية في عدم تركيز الباحثين على ربط خطوات الاتصالات التسويقية بأبعاد الميزة التنافسية السائدة في شركات الاتصالات (عينة الدراسة) ومما دعم ذلك جانب الدراسة الميدانية حيث تبين أن هناك ضرورة لدراسة الاتصالات التسويقية والميزة التنافسية بعد أن أصبح واضحاً أن عناصر الاتصالات التسويقية التي يتم اعتمادها في الشركات عينة الدراسة لا تتفق مع احتياجات الشركات مما انعكس سلباً على ميزتها التنافسية . اعتمدت الدراسة على المنهج الوصفي التحليلي وطبق على شريحة المستهلكين في ولاية الخرطوم طلاب ، موظفين ، عمال ، أساتذة، محامين ، مستشارين . وبلغ عدد أفراد العينة 340 فرداً وتم اختبارها وفقاً لمعادلة روبرت ماسون . وصمم الباحث استمارة الاستبيان والتي مثلت الأداة الرئيسية لجمع البيانات معتمداً على المقاييس الجاهزة التي أخضعت إلى اختباري الصدق والثبات ، كما تم الاعتماد على المقابلات الشخصية في شركات الاتصالات . استخدم الباحث في تحليل البيانات أساليب الإحصاء الوصفي والاستدلالي باعتماد البرنامج الإحصائي (SPSS). خرجت الدراسة باستنتاجات فكرية وأخرى تطبيقية شخصت حقيقة واقع الاتصالات التسويقية والميزة التنافسية في أواسط المستهلكين ، كان أبرزها أن سلوك المستهلك بأبعاده تأثير متوسط على الاتصالات التسويقية وتأثيره بالدرجة الأولى على الميزة التنافسية، وتبين أن تحسين الميزة التنافسية يحتاج إلى دعم وتخطيط من قبل الإدارة العليا في شركات الاتصالات. كما أظهرت النتائج وجود علاقة ارتباط قوية بين الاتصالات التسويقية والميزة التنافسية بشكل مجتمع من خلال سلوك المستهلك ، واستناداً على ذلك تم تقديم عدد من التوصيات أهمها التأكيد على أهمية الاتصالات التسويقية وسلوك المستهلك في تحقيق الميزة التنافسية بما يعزز الموقع التنافسي لشركات الاتصالات المبحوثة في إطار البيئة التي تعمل بها. Abstract Mediator Role of Consumer’s Behavior In Relation Between Marketing Communications and Increase of Competitive Particularity Businesses organizations interest has increased searching for strategies and administrative philosophy capable of developing institutes performance and to encounter its rapid growth by focusing on the field of marketing administration and finding the relation between variables that form the intellectual and philosophical framework of this study. This study intends to shed light on the mediator role of consumer’s behavior through these dimensions (motivational needs, awareness, learning and personality) in the relation between marketing communications through the dimensions of (personal sale advertisement, stimulation of agreement publicity and public relations) with the increase of the outmatch particularity through the dimensions of (enhancing organization’s competence, enhancing quality of logistic share). The importance of this study relies on the fact that it concludes to establish a philosophical intellectual rooting of the nature of the variables under study as administrative terminologies in administrative concept. This depends on a great marketing effort to the reality of marketing communication and consumer’s behavior in increasing and enhancing the competitive particularity. The study dealt with the problem through many intellectual and implimentory inquiries shaped according to the current situation of communication sector. A real gap has been noticed in lack of researchers focus on connecting the steps of marketing dimensions with the dimensions of competitive particularity common in communications companies (subject of study). This view is supported by the field study which has shown that there is a necessity to investigate the marketing communications and its competitive particularity after it became clear that the components of marketing communications that credited in companies subject of study do not match the companies’ need which has negatively affected competitive particularity. This study depended on the descriptive analytical approach which is applied on section of consumers in Khartoum State including; students, employees, workers, teachers, lawyers and consultants of a sample of 340. The researcher designed a form which represented the main tool of collecting data depending on confirmed measurements that approved through validity and credibility tests. The researcher has also used personal interviews in telecommunication companies then analyzed data through deductive descriptive statistical methods using SPSS (a statistical program for analyzing data). The study reached some implementary and intellectual results that diagnosed the reality of marketing communications and competitive particularity among consumers. Depending on these results, the researcher recommends that importance of marketing communication and consumers behavior should be stressed on to achieve the competitive particularity which enhances the competitive environment of telecommunications companies in the fields of their work.