تسويق الخدمات التأمينية بالتطبيق علي التكافل دراسة حالة شركة التأمين الإسلامية

Abstract

Abstract This study deals with Eltakaful service marketing ,as it is considered to be one of the insurance kinds and as aself dependent part .The main objective on this study is to aware of Eltakaful (Alife insurance Islamik subsistution) including its stipulations ,advantages ,to what extent customers are satisfied with it and the extent of comprehensible insurance in Sudanese community .More over add the recognition of marketing problems facing it and the factors leading to the excess of customers runship up on its demand and the continuation of participation in it . The researcher has utilized the analystic descriptive methodology and took the Islamik insurance company as acase for this study where he executed an investigation for each of the company agents meant for this study .And that is by following up a universal restriction style .whose sample value has reached up to (30) singles, and the common public from individuals and corporations where the choise has been made on a simple random sample whose value has reached up to (100) singles on individuals and (50) on corporations . The researcher has already examined the following assumptions :- 1. The nonetity of Eltakaful legitimate on individuals and corporations has affected on their participation in it . 2. The low standerd income has an affect on corporations and individuals in their participation in Eltakaful . 3. The exerted marketing efforts insufficiency from insurance companies has lessened from participation rushing up in Eltakaful . The study results have referred that these assumptions are acceptable on the ground that nonetity of Eltakaful and The low standerd income affect the participation in that field and have reached up that the exerted marketing efforts insufficiency from insurance companies had its maximum effect in Eltakaful participation rushing up .And that is through those changes and their relation to the desire of participation in Eltakaful . The researcher has recommended that insurance companies have to apply the modern (new) concept for marketing through the specefic limitation at the market the remedy of customers, ' complaints,setting up an integraded promative program for spreading insurable comprehension and the increase in all company

branches,producters,agents for the expansion in propagating sen/ice to include the maximum possible number .