البيئة الجامعية وأثرها في تسويق الخدمات الجامعية بالولايات (بالتطبيق على جامعة وادى النيل 1990 - 2010م )

Abstract

Abstract The University Environment and its Impact on Marketing The University Services in The States (A case study of The Nile Valley University) This study concerned with the identification of the university enviromnent and its role in marketing the university services paiticularly in the states .The study has aimed at looking at the consequences which have been caused by the foundation of the universities in the state via the services which it provides in order to meet the need and desires of the students and the community. The research problem has been symbolized in the number of positive and negative factors which have accompanied the expansion in the higher education in the states and accordingly its effect on the pattems of the consumption and the purchasing customs on the part of the states’ citizens and the students who belong to these states . It has also affected the degree of the economical growth along with the activation of the economical activities . On the other hand it had an effect on the rising of the living costs and in changing the consumption traditions. Thus , a basic question has emerged about the degree of states’ citizens satisfaction towards the states universities . The research was based on the following hypothesis: - There is a relationship which has a statistical inference between the students’ satisfaction towards the state university and their belonging to that state. - The academic factors are considered as basic determiners in the students selection for the Nile Valley University. - The economical, social and family factors do affect the students choice for the state universities . - The settlement of the Sudanese universities in the states lead, to the economical flourishing in these states.

In order to test the correctness of the hypothesis, the researcher has studied the Nile Valley University case and has designed a questionnaire which has covered the university students who registered in march 2010. The research has adopted the descriptive analytical method in studying the case. The researcher has adopted the depended on the primary and secondary sources in collecting the data .The primary data has been collected through the personal interview and the questionnaire .The secondary sources have been gathered from the books , the references and the periodicals. The data has been presented and analyzed . The hypothesis have also been tested . The researcher has arrived at a number of results. The following are most_ important ones: 1- The state university attains the higher education expansion objectives and the wide spreading of the universities out of the capital city. 2- The state university contributes to the change of the labour forces structure in the states and the manifestation of the teaching staff posts which were originally unfound in these states. 3- The state university has an influence on creating and increasing the demands on commodities and services which satisfy the students’ needs. This undoubtedly positively affects the citizens’ incomes level. The study has recommended the following: — The establishment of a research centre which is concurred with solving the causes and problems that are connected with the university and state. - Showing interest in the university environment and working towards its suitability for the students’ needs. The researcher has also recommended that future studies should be carried out in: - The Higher education outcomes in the state and the labour market. - The state university role in the economical and social development