كلية التجارة
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Item تنظيم شئون الطلاب في الجامعات المصرية مع التطبيق علي جامعات القاهر(1978) محمد منير السيد عبدالرحمن البدريItem تسويق الخدمات التأمينية بالتطبيق علي التكافل دراسة حالة شركة التأمين الإسلامية(2003) منيرة محمد الأمين احمد زكىAbstract This study deals with Eltakaful service marketing ,as it is considered to be one of the insurance kinds and as aself dependent part .The main objective on this study is to aware of Eltakaful (Alife insurance Islamik subsistution) including its stipulations ,advantages ,to what extent customers are satisfied with it and the extent of comprehensible insurance in Sudanese community .More over add the recognition of marketing problems facing it and the factors leading to the excess of customers runship up on its demand and the continuation of participation in it . The researcher has utilized the analystic descriptive methodology and took the Islamik insurance company as acase for this study where he executed an investigation for each of the company agents meant for this study .And that is by following up a universal restriction style .whose sample value has reached up to (30) singles, and the common public from individuals and corporations where the choise has been made on a simple random sample whose value has reached up to (100) singles on individuals and (50) on corporations . The researcher has already examined the following assumptions :- 1. The nonetity of Eltakaful legitimate on individuals and corporations has affected on their participation in it . 2. The low standerd income has an affect on corporations and individuals in their participation in Eltakaful . 3. The exerted marketing efforts insufficiency from insurance companies has lessened from participation rushing up in Eltakaful . The study results have referred that these assumptions are acceptable on the ground that nonetity of Eltakaful and The low standerd income affect the participation in that field and have reached up that the exerted marketing efforts insufficiency from insurance companies had its maximum effect in Eltakaful participation rushing up .And that is through those changes and their relation to the desire of participation in Eltakaful . The researcher has recommended that insurance companies have to apply the modern (new) concept for marketing through the specefic limitation at the market the remedy of customers, ' complaints,setting up an integraded promative program for spreading insurable comprehension and the increase in all company branches,producters,agents for the expansion in propagating sen/ice to include the maximum possible number .Item أثر المزيج التسويقى لزيوت محركات السيارات في توجيه سلوك المستهلك نحو اتخاذ قرار الشراء : دراسة حالة شركة شل - الخرطوم - السودان الفترة من 2000- 2003م(2004) فاطمة علي محمد بخيت حبةAbstract Engine oils play an important role in the transport sector now. There are many kinds of engine oils which creates a great competition between companies as to marketing of their products . Since the consumer is the target , this research -is mainly concerned with the consumer’s attitude and his decision marketing towards purchasing of the best branch of engine oil available in the market. This research shows the distinction between the theory of marketing and the modern definition of marketing of goods and services . It also takes into consideration the Sudanese producer of engines oil and how he can satisfy the consumer’s needs as well as meeting the eompany’s targets. The research introduces Sheff Company as a pioneer in both production and marketing of oils in Sudan. 4 The study has come to the following conclusion and recommendations:- l. Oil companies lack in precise marketing policies because of the absence ol’ full inl‘orn1ation about the rates of oil consumption . \’. The eonsumer’s standard oi’ education affects very much in this purchasing decision making. T’. .5/le[[ COIIlFl1lt_l/ has dominated the Sudanese oil market by its successful marketing policies. i. Direct distribution of oils markets it available and within easy reach of the consumer and also increases sales. The consumer’s trust in one product affects his choice of any others. Generally speaking , the oil marketing is a very promising with the growing transport in Sudan . This will encourage more companies to jointhis field of business.Item أثر الإدارة الإستراتيجية فى تطوير الشركات دراسة حالة شركة شيكان للتأمين(2003) علوية سعيد عثمانThis research is concerned with strategie management, we defined what is meant by strategie management and explained the historical development of the concept of strategie management. Strategie management involves determining the mission, objectives and choosing policies, programmes and prodedures that help achieve the mission of the enterprise. Also, weexplained the different levels of strategie management, which range from corporate level strategy, strategie business units level, and functional strategy. Moreover, we pinpointed the role responsibility of all the managed level in formulating strategy. Mean while we presented different models of strategy formulation. Also, this research studied the impact of the internal and external environment on strategy formulation so as to acknowledge the opportunites and take advantage of, and to avoid threats tha face the enterprize. Moreover, we developed thw strategie options, and followed the implementation of the chosen strategy. This is dune by turning out the chosen strategie into actions through programmes, budgets, and procedures for all the functional department. Furthermore, the study dealt with strategy evaluation and appraisal. That is we appraised the peformance of employees to make sure that the strategy is implemented properly. In addition, the concept of insurance is explained and more emphasis is put on Islamic insurance as well as how avoid risk and undertake port of.this riske with clients. ' Also, the research illustrated the organizational structure of the company in addition to the types of insurance coverage that the company undertake as well as the social responsibility of the company. The researcher find that there are certain obstacles that prevent the effective implementation of strategy and affect the performance of the company. Among then problems: Continuous job rotation, in administration,-dependence on gut feeling in predicting problems and environmental changes. ‘ The company take advantages of the points of strength that it excels in such as empowering employes through training programmes beside the support provided by the government since it is the sole insurer of all the government properties. - Finally, the research revealed that ninety peront of there respondents believe that strategie management is the weaponof the third millinuim.Item مشكلات انتاج وتسويق اللحوم الحمراء في الجمهورية اليمنية اسبابها وعلاجها(2000) احمد محسن ثابت الجراديItem أثر تطبيق إدارة الجودة الشاملة على أداء انشطة الشراء والتخزين في القطاع الصناعي دراسة حالة بعض الصناعات التحويلية في السودان(2008) محمود احمد النعيم احمدAbstract This research addresses the impact of applying total quality management on the performance of the purchasing & warehousing activities in the industrial sector. It scrutinizes the state of some transformative industries in Sudan. The study approaches purchasing and warehousing (P&W) activities from the total quality management (TQM) perspective, taking Sudanese industrial sector as a case study. Three firms are chosen to represent this sector; Hajjar Cigarette &Tobacco Factories Ltd., Amiphanna Laboratories Ltd., and Blue Nile Dairy Co.Ltd. The problem that this research addresses emanates from ~the observation that a sizeable number of Sudanese industrial firms do not follow scientific methods in their P & W activities. Moreover, these firms do not seem to value the important role that these activities play in the success of the firms, and the fulfillment of their objectives. These firms do not apply TQM methods on their P&W activities, and they do not make use of its multi-faceted capacity. This observation led the researcher to look into this problem in depth. Using SPSS, the researcher tested the following four hypotheses. 1. The Sudanese industrial firms apply scientific methods in the P&W system, which pave the way for applying the TQM. 2. There is a relationship between the organization culture and it's adoption and application of TQM in P&W activities of the Sudanese industrial. 3. There is a relationship between the application of TQM and.the training of the P. &W. staff. 4. The organization structure of the P&W department at the Sudanese industrial finns is affected by the application of the TQM. The researcher concluded that all the above mentioned hypotheses are correct, and he arrived at a number of results, including the following: l. The administrative systems of the three firms are good. However, they need continuous improvement in accordance with the scientific principles of management. 2. The employees of the three firms have good knowledge of TQM. 3. The concerned firms adopt scientific methods of P&W. activities. On the basis of these results, the researcher makes the following reconrnrendations: l. The organizational structure of the studied firms be looked into and reformed. _ 2. The employees of the studied firms be given advanced training in TQM. 3. The public sector is to follow and support TQM. The researcher suggests the following topics for further study: 1. The stagnant stock problem in the Sudanese public sector. 2. The right price and value analysis. 3. Total Quality Management in the Sudanese public sector.Item دور ادارة خدمات العملاء فى رفع كفاءة تسويق الخدمات دراسة حالة الشركة السودانية للاتصالات(2008) انور محمد مصطفى ابوالقاسمAbstract The title of this Studay is : “ The Role of Customers Services in Promoting the Efficiencey of Marketing Policy “Applied to the Sudanese Tele-Communications Company “Sudatel” from 2000 to 2004. The Objectives of this Stady : To Know the concept of “Customers Services “ as one of the inputs of Services marketing in general and communication services in particalar, and to what extent is “Sudatel” appling this concept and other modem marketing concepts. This is done through the exploraation of the Customers points of views and their satisfaction of these services. so as to find some suggestions to participate in the promotion of the services marketing and reach the satisfaction ,of its customers . The Studay Consists of ;An introducation , five chapters and aconclusion . The researrcher used methods of the research including the historical method , the descriptive method , and case studay method . He used descriptive statistics to show and analyze the data and the statistical tables . Some hypothises were set to be examined as follows : l. There is a relationship between the offered services and the customers satisfaction . 2. The presence of aseparate management for customers sen/ices affects the application of modern marketing concept. 3. Competition affects the ways how services are offered and affects their quality as well. 4. The way the services offered in and the fixed telephone services affect customers satisfaction . To examine these . hypothes a random specimen of (226) customers of the research societyiwere chosen. The study found some indicators to accept the hypothes of the study. Which means that there are some relations between the variables of these hypotheses . . The result’s of the study : 1. Services in Sudatel are offered in a way which meets customers needs and clearly reaches their satisfaction. Marketing competition has asignificant direct effect on how the services are offered and on their quality as well. The introduction of mobile phones in the Sudanes communications market made the door open for competition and lessened the importance of fixed phone. Sudatel spreaded widely and offered services which covered most of the country and satisfied the customers needs for communication. Suggestions: Customers shoud always be given greater attention and due care and shoud be put in the focus of the company . All effors shoud be exceited to achieve customers satisfaction. The work of fixed telephone shoud be updated and promoted in a way which enables it to stand the competion in fornt of other technology which endangers it. Getting ready for the wide competion in the field of communication and preparing stratigic plans in ascientific way beamig inmind the current situation and the future of communcation marketing in general and Sudatel customers in particular. . The study of the companies. of the same nature inside and outside the country to decide continuously the point s of weaknesses and the points of strength (Market Share) and how to deal with the variables in the internal and external environment.Item مدخل تسويقي لخدمات التعليم العالى (دراسة حالة خريجي كلية التجارة بجامعة النيلين)(2004) سمية عثمان محمد عبدالقادرAbstract This Study was conducted to assess the standard/ performance of the graduates of the Fuculty of Commerce, Alnileen University from the Labor market point of view. That is through an input-output model developed especially to attain this purpose. . _ To attain the objective of‘ the study, both secondary and primary data were obtained and used. The secondary data were obtained from books, theses, reports, magazines and other relevant sources. The primary data were collected using questionnaire and discussion. The study used descriptive statistics for data analysis and management. The study reviews the literature on the concepts of marketing (i.e. marketing services), the higher education services, some models developed to study the labor market forces, labor markets, the current situation of the graduates of colleges of commerce, and the needs of the labor market for such graduates. . The main findings obtained from the study indicated that; the graduates standard/ performance are acceptable and need improvement, to attain this objective the Fuculty of Commerce must improve the teaching skills, provide the necessary teaching aids and improve educational environment (i.e. library, lecture rooms,..‘.etc.), to provide updated references and books instead of handout for the students. The study proposed some useful recommendations including; selection and recruitment of qualified staff who has graduated with excellent grades, adoption of semester system, curriculum development to meet the labor market needs, introduction of academic supervision, planning for admission to meet the requirements of the labor market needs (demand).Item تقويم أداء الاسواق المالية دراسة مقارنة بين سوق الخرطوم للأوراق المالية وسوق الدوحة للأوراق المالية(2003) ايمن محمود زكريا مصطفى سلامةABSTRACT The researh tackles the evaluation of the performance of Khartoum stock Market Compared with the Doha stock Marker. The problem that the the study deals with is mainly the deterioration of the rates of savings and the weakness of transactions in the markt and the lack of awareness of the importance of the stock market and the lack of a unified criterian for the declaration of information. The research indude the following four hypotheses: 1- Banks and Investment Companies are considered the largest sectors participating in the stock market. 2- Increase of awareness of the importance in the stock exchange markets attracts investors to deal with the stock market. 3- The decrease of inflation rates encourages investors to transact in the stock market. 4- The declaration of information using standard criterion fosters the understanding of the investors of the standing of the companies and accordingly will choose the optimum shares. The main objective of the research is to analyze the performance of the Khartoum stock Exchange market and to Compare it with that of the Doha stock Exchange Market during the years 1997 - 2000 so as to benefit fiom the strengths in the Doha stock Market. The research methodology Follows the historical method and reviews the historical development of both markets. The descriptive method “case study” is also chosen. with concentration on the Khartoum stock Exchange Market. The research reaches a number of results of which is that both of the Khartoum. Stock Market and the Doha stock Market encourage savings and foster development of awareness and prepare a conductive environment for the investment in stocks. The Khartoum stock market played a major role in enhancing and fostering the understanding of the importance of the stock market through advertising by the media. ln 1997, the transactions in stocks increased considerably due to the decrease in inflation rates to 30% Compared to 166% in 1996. This means that the decrease in inflation rates encourages investors to invest in stocks. The Companies listed in the stock market declare their information differently. This Complicates the access of customers to these information and accordingly makes it difficult for them to make the appropriate decisions. The researcher thinks that it is necessary to introduce a Lmified model for the declaration of information in the stock Exchange Market. The banking sector in both markets ranked first or second whether for the volume of exchange, or the nmnber of shares exchanged, or the number of contracts executed. This means that the active transactions in the market are mostly led by the banking sector. There is also a clear improvement in the performance of the Khartoum stock Exchange Market during the period 1997 - 2000 Whether in the primary market or in the secondary one. As for the Doha Market there is an improvement in the perfonnance of the secondary market for the years 1997 - 1999 However the year 2000 had witnessed les performance. The primary market had witnessed a continuos deterioration in each year compared to the pen/ious years 1 2000 is less than 1999, which is less than 1998, which is less than 1997. These results prove that the hypotheses are right save recommendations are suggested the most important of which are to adopt the unified madel suggested by the researcher and to establish more financial institutions as infrastructure for the market, in particular investment funds. Also the adoption of fiscal and monitory policies that will help reduce the rate of inflation. Furthennore, the conduct of annual firms for the stock companies and the development of the Khartoum stock market from a local market to an international one through admitting the foreign companies to transact in the market according to the laws and manuals.Item تسويق السلع الاستهلاكية الثانوية في السودان : دراسة وصفية وتحليلية للمياه الغازية والبسكويت(جامعة النيلين, 2000) العليش محمد الحسن ابراهيمABSTRACT This research is about the marketing ol‘ secondary consumer goods in Sudan. The area ol'study included Solt Drink lndustry and Biscuit . The sample ol‘Sol‘t Drink industry included /-\raak Food Industrial company (Pepsi Cola), and New lndustrial Company (Coca Cola). The sample ol’ biscuit lndustry included /l//uawia El Brier Factories For Biscuit and Kambal Fae/0/3» For Biscuit. These samples represent the oldest and biggest companies and factories working in these industries in Sudan. The research, Firstly gave background about these industries and the companies and lactories under the area ol‘ study. ln addition to that, it described the marketing policies ol companies and factories under the area ofstudy and theirellect on the sales and costs ol’the companies and factories under the area ol‘study. ' From the analysis, we noticed that, the problems ol’these companies and factories are not able to distiribute theirs products, which ellect on ability to achieve their objectives optimal (profit) . The causes oi‘ the problems arethe l‘ollowing 1 \- These companies and factories are laced with many marketing problems related to products, pricing, promotion and distribution. Z-These companies and factories are also laced with management and organization problems. Z‘-The government did not pay any attention to these industries and it considered them as secondary industries, therel’ore it did not interlere to solve those problems (i—e electricity, hard currencies ...etc). - I/--These companies and lactorie_s did not give attentionto studies and researches to solve their problems. Like other world companies. Accordingly, the companies and factories working in these industries must try to do dil’l’erent studies and researches to solve their marketing and organization problems and the government must try to pay attention to,these industries and work to developed them.