مدخل تسويقي لخدمات التعليم العالى (دراسة حالة خريجي كلية التجارة بجامعة النيلين)

Abstract

Abstract This Study was conducted to assess the standard/ performance of the graduates of the Fuculty of Commerce, Alnileen University from the Labor market point of view. That is through an input-output model developed especially to attain this purpose. . _ To attain the objective of‘ the study, both secondary and primary data were obtained and used. The secondary data were obtained from books, theses, reports, magazines and other relevant sources. The primary data were collected using questionnaire and discussion. The study used descriptive statistics for data analysis and management. The study reviews the literature on the concepts of marketing (i.e. marketing services), the higher education services, some models developed to study the labor market forces, labor markets, the current situation of the graduates of colleges of commerce, and the needs of the labor market for such graduates. . The main findings obtained from the study indicated that; the graduates standard/ performance are acceptable and need improvement, to attain this objective the Fuculty of Commerce must improve the teaching skills, provide the necessary teaching aids and improve educational environment (i.e. library, lecture rooms,..‘.etc.), to provide updated references and books instead of handout for the students. The study proposed some useful recommendations including; selection and recruitment of qualified staff who has graduated with excellent grades, adoption of semester system, curriculum development to meet the labor market needs, introduction of academic supervision, planning for admission to meet the requirements of the labor market needs (demand).