اثر التسويق على جذب العملاء لشهادات الاستثمار الحكومية في السودان

Abstract

Abstract ‘ lnvestment in financial statements is considered to be the best tools of investment in the current era, in a reason of its multi atltributes that can pulled investors to direct their savings and investment in financial statement. The problem of the research held on: the invelztor is not aware of the importance of investing in financial statements because they have lack of knowledge and less experiences and lack of knowledge of obstructions that prevent the promotion of distrusting the investments certificates. No financial statement available with lthe income of community like farmers , labours , also the problems ca i be held on how to take decisions regarding the distribution of thj profit to the shareholders in continuous. i Also, the aim of the research to reach the problems and difficulties that limited the strategy application of marketing to the financial statement services in Sudan company, and study of the sufficiendy of the current political marketing followed in marketing investment certificates to give a required recommendations. The importance of the research is coming from the importance of this sector, and marketing services and the role that played to the national economy, the patient increment which is found by service sector that represented in financial statementll, which leads to collect savings through pulling capitals , and then impro ed development in the country . also the effectives of increasing the numjver of companies that issued and promoted certificates to service m rketing for the financial statement to customers. The study constructed on the following hypotheses: l To promote certificates of investments through daily nevlvs considered the best tool for marketing the governmental investment certificates. The strategic of marketing services depend on indirect truction strategy from agent and arbitrators. There is a significance stat stically between the sufficient of service marketing of financial statement and the rate of purchasing financial statements. i O- (0 ._.a__m‘ l The researcher arrived the following results: The investors prefer investment in financial statements which is not risky and can transferred to cash as soon as possible. The positive variety of pocket assets consider to be the most available means td decrease risk in investment in financial statements. C I