أثر الإدارة الإستراتيجية فى تطوير الشركات دراسة حالة شركة شيكان للتأمين

Abstract

This research is concerned with strategie management, we defined what is meant by strategie management and explained the historical development of the concept of strategie management. Strategie management involves determining the mission, objectives and choosing policies, programmes and prodedures that help achieve the mission of the enterprise. Also, weexplained the different levels of strategie management, which range from corporate level strategy, strategie business units level, and functional strategy. Moreover, we pinpointed the role responsibility of all the managed level in formulating strategy. Mean while we presented different models of strategy formulation. Also, this research studied the impact of the internal and external environment on strategy formulation so as to acknowledge the opportunites and take advantage of, and to avoid threats tha face the enterprize. Moreover, we developed thw strategie options, and followed the implementation of the chosen strategy. This is dune by turning out the chosen strategie into actions through programmes, budgets, and procedures for all the functional department. Furthermore, the study dealt with strategy evaluation and appraisal. That is we appraised the peformance of employees to make sure that the strategy is implemented properly. In addition, the concept of insurance is explained and more emphasis is put on Islamic insurance as well as how avoid risk and undertake port of.this riske with clients. ' Also, the research illustrated the organizational structure of the company in addition to the types of insurance coverage that the company undertake as well as the social responsibility of the company. The researcher find that there are certain obstacles that prevent the effective implementation of strategy and affect the performance of the company. Among then problems: Continuous job rotation, in administration,-dependence on gut feeling in predicting problems and environmental changes. ‘ The company take advantages of the points of strength that it excels in such as empowering employes through training programmes beside the support provided by the government since it is the sole insurer of all the government properties. - Finally, the research revealed that ninety peront of there respondents believe that strategie management is the weaponof the third millinuim.