اثر التجارة الالكترونية على تسويق الخدمات المصرفية بالتطبيق على بنك الخرطوم

Abstract

6 ABSTRACT This study is about the impact of electronic of banking trading markting serices , taking Khartoum bank as a case study. The main questin of the study focused on: 1. whether the knowledge of using enternet enable (producer and consumer ) to connect by an electronic trade?. 2. is ther any confidence between producer and consumer ? 3. if the high rate of communication made the sides of marketing trun to traditional marketing? The hepothesis of the study are: 1. lake of using internet made many of traders turn to use traditional ways of marketing. 2. the high rate of communication stiu so made consumers turn to traditional marketing. 3. missing of compellable regulations leads to miss consumers. The study depend on questionnaire , observation , interview, beside secondary data which collected from books and references. The important finding of study are:- 1. internet markting costs is handable for all users. 2. the knowledhe of using internet encourage to use electronic trade. 3. the confidence between produces and consumer lead to floweriness electronic trade threw banking services. The srudy fund a number of recommendations as:- 1. currcula banks can play a grat role in spreading and using mass media to handle the message. 2. computer studies oufht to be in educational syllabuses so as coul be known for students. 3. community societies can ply its role in litrate programs a,ong society this can made people jave a knowledge about using computer and internet in many fields.