إستراتيجيات تسويق الخدمات السياحية والفندقية بالسودان

Abstract

Abstract The study has dealt with the strategies of marketing Tourism services and Hotlery in Sudan. And the research problem is about the absence of a clear and specified strategy for Tourism and Hotlery. and also the weakness of infra-structures of Tourism and Monumental areas besides the poor usage of the potentials of tourism and nature. Added to the above is the poor foreign advertising for it. This research intends to achieve the following objectives : - is there clear and concise marketing strategy for tourism and hotels in the Sudan - acknowledgement ofthe standard basically needs and in monumental area. - promotion of services oftourism services. - promotion of quality in the first class hotels services. The researcher used descriptive analytical methodology to explain Hotel and Touristic Services Marketing Strategy in the Sudan. Grand Holiday Villa Hotel and Gasr hotels as five stars. This hotels are selected as a case study, the presence of different clients (Arabs-Europeans —Afi-ican and Asians ). During the Africa union and Arab league, January 2006. Two questionnaires league one to the hotels (135) clients and the other to Ministry oftourism ( 25) worker . we used the Qui Square test to analyze the data using(SPSS). The research out comes can be summarized as follows:- - the research found that there exists a marketing plans and

strategies in the tourism and hotels industry. This sectors can be improved by opening foreign investment opportunities. The government give little support to this sector compared to other economic sectors, consequently, tourism contribution in GDP is superficial. . - the study shows that there is a wide promotion for tourism and hostelry industry abroad. This includes international work shops, seminars and conferences held to promote the industry. So it increase competition between countries and Sudan is able to expose all the promotion facilities and progress The researcher recommends that future studies and researches should be encourage in this field. Financing of tourism from national income ant it should be opened for foreign aids and investment. Development of facilities and technology and introduction ofmodern techniques. we recommend to use all marketing facilities and to intensity the programmes and propaganda is attract foreign investment. Sudan has to be known a potential for future investment in tourism and hotel- building and running of good and satisfactory services.