دور سياسات تسويق الخدمات في جذب العملاء بالتطبيق علي هيئة التأمين الصحي ولاية الخرطوم (شوامخ)

Abstract

10 Abstract Discussed the research topic of the role of services in marketing policies to attract customers maker ‘Shawamikh’ Co. the Health Insurance Authority Khartoum state model for the study and researcher finds that the research problem related to the elements of the marketing mix, including: 1. Deficiencies in the provision of services to sectors of the others regularly. 2. The high price of service delivery. 3. Deficiencies in the promotion process, which led to lack of knowledge of many sectors of the importance of health insurance. 4. Non-service distribution centers to receive images correctly. One of the main hypotheses addressed by the research study and analysis: 1. Low quality of services provided and the reason behind the reluctance of many customers to deal with the health insurance Khartoum state. 2. Policy of promoting more policy impact on attracting customers to the Health Insurance Authority state of Khartoum. Were analyzed and testing hypotheses through statistical analysis and Chi square which clarified the moral effect of those assumptions and their compatibility to find deficiencies in the marketing of services and the main findings of the researcher are: 1. Quality of services offered by ‘Shawamikh’ Co. played a significant role in attracting customers to receive medical services. 2. ‘Shawamikh’ Co. meet the needs of customers and satisfy their desires. We find most of the recommendations the following: 1. The need to increase awareness of the importance of health insurance for non-regular segments. 2. Must create a separate partition for the promotion, helping to spread the service and knowledge of its importance.