أثر تقنية المعلومات على تسويق الخدمات المصرفية فى السودان بالتطبيق على بنك فيصل الإسلامى االسودانى

Abstract

Abstract Banks operate in a changing environment. This necessitates that they adopt modern techniques, in marketing their services, to cope with this continuous change, in the needs and wants of their customers, the great development in banking marketing, on the regional and international sphere. This contact occurs, except under a banking marketing management, which shall be on equal-footing, with the other Administrations, in the organization, in the organization structure. This study projects the problem of information technology, at Faisal Islamic Bank. The efficacy of this back to render modern banking services was fully effective, in the last times. This is due to the reasons, which could be stated, in the following questions: 1- What the impact of information technology on the marketing services. 2- Would the use of modern information technology, increase the efficacy of the marketing of banking services, at Faisal Sudanese Islamic Bank. 3- Would the training of the officials, on the modern information technology, lead to the quick performance of the marketing operations, at this bank. 4- The services element, the more affected by technology at Faisal Islamic Bank? The study covered the state of affairs, at Faisal Islamic Bank, for the years (2004 to 2009). The study hypothesis, were as follows:- 1- The used of developed information technology, increases the efficacy of marketing the banking services, at Faisal Islamic Bank. 2- The training of officials on new information technology, leads to quick performance of the marketing operations, in this bank. 3- The services element, is the more affected of all elements, by technology, at the Faisal bank. This study adopted the descriptive approach, by describing the banking services marketing operations, at the Faisal bank. Also, it adopted the introductive approach which depends of the field primary resources, by the use of a questionnaire form- for the study sample. The deductive approach was also used, by consulting related scientific books and references. Further more, the statistical analytic approach, was used, for analyzing the results of the questionnaire, and the extent of the correctness of the hypothesis. Through the process of analysis, the researcher found that all the hypotheses were correct thus, the results were as follows:- 1- the use of information technology, assists in the attraction of deposits, to Faisal Islamic Bank. 14 2- The information technology marketing, at Faisal Islamic Bank, is effective, in offering bank services. 3- The marketing information technology, at this bank, is effective, which led to the distinguished banking service. 4- The use of information technology, at Faisal Bank, facilitates the performance of more than one service, at same time. 5- The use of Faisal Bank of information technology, led to shortening the time of obtaining information and various reports. 6- The training of the officials on the new information technology leads to the quick performance of the banking operations, at Faisal Islamic Bank. The research recommends the treatment of the problem, through the following: 1- training sessions should be conducted, for the officials, internally and externally, at Faisal Islamic Bank, in the field of modern information technology. 2- Care for the customer, remains though holding seminars and cultural courses, in the field of information technology. 3- There is a need for caring for the good quality, of the electronic networks, through the modern technology of information, to offer distinguished banking services. 4- The intensification of the efforts by the Central Bank of Sudan, to direct for the increase of the banking awareness, though enlightening the citizens of the benefits of the use of banking modern information technology. 5- What remains, is the increase of the customers banking services, to enhance confidence. 6- An attempt must be made, to face competition, with the other banks which offer similar services.