اثر تسويق خدمات الاتصال على اداء شركات الاتصال في السودان

Abstract

Abstract This research addresses the marketing of communication services in Sudan with special reference to the "Sudan telecommunications company". It aims to define the concept of marketing in general and marketing of telecommunication services in particular. Also it addresses the different aspects of communication.. it shed light also on the "Sudan telecommunication company"; collecting information on the activities of its marketing services. The objective is to come out with recommendations and proposals that might contribute to solve the problem. The problem has been manifested on whether the methods used by the company to market its services have contributed to its development and enabled it to compete in the domestic market of communications..? To realize these goals the research relied on testing a number of hypothesis such as: the variety of communication services policy adopted by the company led to variation of its revenue resource and increase of its profits, dissemination of distribution channels has a positive impact in the increase of its subscribers, adoption of a reasonable service prices also contributed in the increase of its subscribers and the policy of promotion increased its quota in the communications' market. The research adopted the descriptive and analytical methodology in collection and analyzing date. The research succeeded in proving the accuracy of the said research hypothesis. The most important results of the research has been represented in the fact that the techniques adopted by the company to market its services led to its growth and enable it to compete in the domestic communication services market, and the social services provided by the company realized the satisfaction of its clients, and the dissemination of the distribution channels enabled it to attract a large number of agents.. This has been due to the fact that the company is well established in the field of communications. This enables the company to provide satisfactory services to the public at reasonable cost. This resulted in gaining the largest communication quota in Sudan. The research came up with the following recommendations: The necessity of continuation in providing social services to gain more subscriber's satisfaction and new agents, at the same time continue to reduce the price with excellency and concentrate on promotion through media service such as TV, Radio, and Press.