دور سياسات تسويق الاخشاب المنشورة بالسودان

Abstract

8 Abstract The research studied the Timber marketing policies in Sudan, the research problem has been formulated in a number of questions including: 1. Is marketing policies affect negatively on sales of sawn timber in the Sudan? 2. Do not pay attention to the behavior of consumers adversely affect sales? 3. Is Timber producers make marketing research field to determine the logistics requirements and using the results in the planning and follow policies effective marketing? The aim of the research to: Illustrate the problems facing the marketing of forest products in general and marketing of wood products published as a special marketing term local, national and clarify the impact of these policies on sales and that as a policy different marketing (product - pricing - distribution - consumer) and to clarify the impact of these policies on sales to the markets of forest products of different in general and in particular timber and the return of these products, crops, and exports of these solutions in the form of recommendations. To achieve the objectives of the research was to formulate a number of assumptions: The first hypothesis: the non-application of good policies and distinctive marketing of the product and the consumer, pricing, promotion and distribution of a negative impact on sales of sawn timber in Sudan. The second hypothesis: lack of interest in studying consumer behavior reduces the demand for products. Third hypothesis: increased production costs of timber could lead to raising the prices of the timber, leading to reduced consumer demand. The researcher used the descriptive method of analysis, deductive, and historical method. Were analyzed using the Statistical Package for Social Sciences (SPSS). Researcher reached a number of conclusions, including: Display prices in general is affected by the product in the marketplace and in the case of sawn timber, where that supply is affected by prices of previous years and responds to factors relating to prices and supply and demand. Also, we find that the analysis of secondary data for consumption in the Sudan suggests that demand for the imported began to grow since the end of the fifties of the last century and that the demand for the product than the local demand for the imported only in two years. 2. Provide timber for workshops throughout the year to ensure continued operation of workshops and workers' efficiency and the inability to get the timber waste to invest in the machine and reduces the efficiency of labor. Relatively large in the workshops and used the machine and skilled labor, we find that they also do not face difficulty in obtaining raw wood. Workshops as well as be able to control the large display on demand. 3. Does not support display and marketing of sawn timber to promote adequate even though most respondents expressed their awareness of the importance of promotion. The promotion is limited to personal effort, especially in workshops run by or staffed by non-learners. 4. Weakness of the study of consumer behavior and inclinations lead to incomplete development of marketing plans which impedes the achievement of desired goals. Researcher recommended a number of recommendations including: 1. Simplify and reduce the excise duties. 2. Attention must be paid to provide timber used in the workshops are an easy request. 3. Producers in the area of Timber application of good policies and distinctive marketing of the product, the consumer, pricing and special promotion and distribution. 4. Must pay attention to the consumer behavior and then develop effective marketing plans that lead to the desired goals.