اثر التخطيط الاستراتيجي على تسويق الخدمات المصرفية بالبنوك السودانية : دراسة حالة بنك فيصل الاسلامي السوداني

Abstract

Abstract Search Markets in which banks and financial and credit institutions with a high degree of complexity and a sharp increase in competition, which led to the emergence of many of the challenges that the management of banks to face and intensify them and even respond to the requirements of change that can be encountered in some cases. The survival of banks and continuity in these markets is dependent on the ability of his administration to determine priorities and timing of strategic moves that should be undertaken in all areas and activities, bank access to the market conditions better enhance the bank through its ability to compete and to exploit what seems to have the opportunities for lucrative market. In addition to that, rates are conflicting. The research problem Alriisiyp that the Department of the Central Bank and commercial banks traditionally have to keep pace with evolving technology by using modern banking technology to be used for banks to cope with globalization, the banking industry, we find that most of the Sudanese banks do not have a marketing strategy for its banking services in a clear and specific, but there is not even realized the marketing a specialized develop strategic plans for the marketing of banking services. Hypotheses were the following: Interest in marketing, banking lead to raising the efficiency of performance. 1 - interest marketing lead bank to raise the efficiency of performance. 2 - The presence of a marketing strategy, enhancing the prospects for credit. 3 - There is a statistically significant correlation between the concept of applying marketing and banking profits. 4 - Bank's organizational structure is not sufficient for the requirements of banking marketing Through the study of hypotheses found the following results 1 - the Bank's attention Baltoseq a high proportion of banking, which led to improved performance 2 - There are a marketing strategy, and this of course has enhanced the opportunities for increased credit 3 - Implementation of marketing led to an increase banking profits. 4 - No Bank relies only on the organizational structure of the plans but was marketing a prominent role in raising the efficiency of performance. And recommends that the researcher was as follows: In line with the efforts of banks to increase its market share should have to work to meet the needs of the clients that they expect factors affecting the quality of banking services or developing standards for the provision of banking services. 2 - The need to use methods and modern marketing approaches in dealing with customers that require taking the perspectives of clients into consideration for the development of banking services offered by the Sudanese banks. 3 - breakdown by type of service where customers are the demographic characteristics of clients form a clear and through which the targeting and market segmentation and direct marketing activities appropriate to each category. 4 - Sudanese banks should be concerned with the development of the technology used in providing services to clients and in particular the work to deploy a larger number of ATMs in addition to continue monitoring the availability of sufficient cash for these devices and the control breakdowns that get these devices with a view to permanent work continuously.