دور الإدارة الإستراتيجية في تطوير أداء الشركات الخدمية (دراسة حالة الهيئة القومية للكهرباء)

Abstract

The purpose of this study was to investigate the role of strategic management in the development of corporate performance of service, through the study of theoretical and scientific theme and link the results of field analysis derived from the scientific application of the National Electricity Corporation case study. Through the test the following hypotheses: 1 / application of strategic management leads to improve the performance of the National Authority for electricity. 2 / Application Software-defined strategy and a scientific way positively affect the achievement of the objectives of the Commission. 3 / there is a relationship between values and the prevailing organizational cultures and effective implementation of the strategy. The researcher using a number of integrated research methods necessitated by the study, such as the historical method and Spss statistical approach and the methodology of case study, was also used analytical descriptive method for data analysis and statistical tables. The study found generally to a number of results is the most important in: Results of the analysis also showed that the application of strategic management leads to improve the performance of the National Authority for electricity. 1 / results of the study also demonstrated that the application of software-defined strategy and scientific manner affect positively on the achievement of the objectives of the Commission. 2 / One of the results that there is a relationship between values and the prevailing organizational cultures and effective implementation of the strategy. i 3 / There is an organizational culture are clear and available in all the body and encourages the development of workers Bidarathm values and their departments. 4 / Authority employees desire to participate more in the

process of implementing and applying the principles of strategic management. 5 / researcher found through statistical analysis to a statistically significant relationship between the strategic plan of the body and the steady improvement of the performance of the National Authority for electricity. The researcher found a set of recommendations is the most important in: 1 / The importance of education and training of senior management of the operations analysis and monitoring of environmental variables in the external environment of the organization and assess its internal capabilities. 2 / the need to improve the current functional structure and revised periodically and the development of the structural relationship between al Qaeda and the Summit and by deepening the spirit of collective action and the concept of feedback, communication. 3 / provide opportunities for local expertise in project work i associated with States in order to reduce the cost of foreign expertise. 4 / increased interest in training, training courses, both internal and external and work to increase courses in the areas in which to develop and improve the performance and management. ‘ 5 / Although the development and improvement is evident for the service provided by the National Authority for the supply of electric power and stability to a great extent, but that the customers know the problems that were simple and to seek to remove them and ensure customer satisfaction with the service provided.