تجارة - ماجستير
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Item دور الخدمات المصرفية في جذب العملاء : دراسة حالة البنك الزراعي(جامعة النيلين, 2011) تيسير سنين ادم محمدو Abstract Search: The research marketing banking services focusing on the Agricultural Bank of Sudan has been the goal of research is to profile the concepts of modern marketing and in particular the marketing of banking services and to determine the extent of their application to the Sudanese banks in the work of technological advances of the bank, interested in identifying the development of the Agricultural Bank of Sudan and its responsiveness to the application of technological advances in the Sudan and interested in working on the provision of service marketing banking services and coverage need the largest number of customers and to make recommendations and propose some solutions that help decision-makers for the development of the banking system. The problem was the extent to which affected the Agricultural Bank of Sudan repercussions of marketing services and is the type of banking services must Agricultural Bank be adopted to cope with the phenomenon of technological progress? In order to achieve those goals was adopted research to test a number of hypotheses low efficiency of the marketing of banking services Agricultural Bank of Sudan for reasons including lack of attention to marketing on the part of management and the enumeration of linking branches to a single network, and the lack of qualified marketing of the Bank and the inability to carry out staff training. The research on the analytical descriptive method in data collection and analysis has been successful in research to validate assumptions. The most important search results in the need for the attention of the Bank's management training for staff to raise standards in the provision of banking services and attract new customers, as the study pointed out that the Bank staff working as a team successful in the provision of banking service and this indicates the interest in the work group and a sense of staff responsibility and stressed the study of client satisfaction for the way staff in the provision of banking services and this shows a good staff deal with customers in the sale of banking services, and that the bank does not care about the system to collect information on the activities of the client in the bank despite the importance of collecting information to improve the bank's plans in making decisions and in improving service banking. The most important recommendations was that in spite of the existence of training programs in the bank but that this program is not systematic and there is non-utilization of staff trained in the banking business it must be to manage the bank to develop a methodology to train workers so that there is a program for each degree and functional, as it should on the Bank's management identify clear methodology is circulated to the branches from which to determine the quality of service delivery because it is through the quality of the service can attract more customers and retain customers old and thus advance the development of the bank's resources and increase their financial capacity and also need to apply the technology of modern banking, to the maximum limits in the bank to provide IT management You can keep up with dealing with the operations of modern banking.