تجارة - دكتوراه
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Item اثر العولمة علي تسويق الخدمات المصرفية في السودان : دراسة حالة البنك الزراعى السودانى(2006) أوفال ادوك امون اييكABSTRACT The importance of this study is due to the fact that Globalization phenomenon has imposed its impact on all sectors of social activities, and this includes Bank activities in provision of financial services to the consumers. One of the impacts that globalization has made on Bank financial services, could be well explain by introduction of intensive use of electronic technology in banking system. As such, this study is investigating the impact that globalization concepts can affect the provision of Bank marketing of financial services in Sudan. The researcher has used the Agricultural Bank as a case study of the research, as an example of other financial institutions in the country. The objective of this study is also to explain the marketing management concepts and show its effectiveness that could lead to better and efficient marketing of bank financial services. The methodology applied in this study include the use of secondary data, and descriptive statistical analysis of primary data collected from Bank employees and Bank customers through the use of questionnaires and personal interview. This study is based on the following assumptions: l. Lack of sufficient capital of financial institutions of the Sudan is an obstacle for the improvement in marketing of financial services. Y. Globalization propagation has increased the need for Sudanese financial institutions to have modern technology. l‘. No clear training methodology in Sudanese Banking institutions, for training in marketing of financial services. After the examination of these assumptions, the researcher has reached to the following important results:- l. There is a good attention given by Bank administrative authority for training of Bank’s employees in order to improve their performance in marketing of financial services to their customers. On the other hand no attention was given, by Bank administration for information collections about customers’ activities with the bank. Y. Bank administration has strategic planning to face the challenges that are resulting from the liberalization of marketing, financial services and finance. Y‘. There is serious interest from Bank administration for full implementation of modern technology in dealing with work of financial institutions. This has been indicated by great majority of officials covered by research survey with V-1 . In light of the research finding, the following are some important recommendations. l. Bank administration should design training methodology that can be follow in training and be made known to all employees of the bank. Moreover, training should be design in such a way that those who are occupying one position be given training, which enables them to perform their work effectively. Also Bank administration should design a good quality control methodology, which could be generalize to all branches of the bank. On the other hand, bank administration should design a good means for information collection system about customers‘ activities in the bank. \'. There is need for effective improvement in quality of the work in financial services, and emphasis should be given to the capital flexibility movement that can help in capital sufficiency. And also bank should allow the maintenance of bank's nature of activities in providing financial services and be able to develop positive aspects in the field of Banking. Y. Maximum effort should be given for full implementation of modern technology in bank operations. In addition, there is need for rehabilitation of human resources in order to enable banks to develop big financial institutions that can face future competitions.Item أثر العولمة علي السياسات التسويقية للصناعات التحويلية السودانية : بالتطبيق علي صناعة وتسويق الزيوت النباتية الغذائية بولاية الخرطوم 1990- 2003(جامعة النيلين, 2004) امل علي محمد سليمانAbstract Tlle research covers the changes. That happen periodically and make drastic changes in life, politically , Economically and socially. It is known adays as globalization which means the freedom of communication , the flow of information and knowledge, capital and goods from the local regions to the international world, without obstacles. , lt is Expected in this respect that Sudanese industries as general the industry of edible oils production will face many problems according to thelmarketing policies. in ' According to the policy and planing for productivity the intemational companies can provide production according to the required qualities by the user or consumer with less Expenses supported by financial funds and technology. This will affect marketing sales and prices of the national companies. If the national companies tried to compete with the intemational companies they will for surer sell with less than the cost . This will lead to bankruptcy in the near future . The following hypotheses are formulated: 1-The international change to free economy and trade besides the development of communication technology accelerated the pace of globalization. 2-Globalization with its wide resolves is making big changes in marketing Policies that provide initiate chances for the Sudanese markets to survive. 3- under the umbrella of globalization the international organizations will play active role in promoting the Sudanese edible oils marketing. for the study of these assumptions afield study was made to visit all the edible oil factories in Khartoum province . The research reached important vaults which are : The agricultural and industrial units in the Sudan are suifering from many problems that binds him from competing in globalization. -Globalization made many changes in marketing policies one important thing the electronic trade and communicant technology . The research made recommendations regarding the industries as whole and the oil industries as special Make use of Electronic trade, and un communicant technology to encourage marketing andl of promotion oil industries in the Sudan to compete world Wide.