أثر العولمة علي السياسات التسويقية للصناعات التحويلية السودانية : بالتطبيق علي صناعة وتسويق الزيوت النباتية الغذائية بولاية الخرطوم 1990- 2003

Abstract

Abstract Tlle research covers the changes. That happen periodically and make drastic changes in life, politically , Economically and socially. It is known adays as globalization which means the freedom of communication , the flow of information and knowledge, capital and goods from the local regions to the international world, without obstacles. , lt is Expected in this respect that Sudanese industries as general the industry of edible oils production will face many problems according to thelmarketing policies. in ' According to the policy and planing for productivity the intemational companies can provide production according to the required qualities by the user or consumer with less Expenses supported by financial funds and technology. This will affect marketing sales and prices of the national companies. If the national companies tried to compete with the intemational companies they will for surer sell with less than the cost . This will lead to bankruptcy in the near future . The following hypotheses are formulated: 1-The international change to free economy and trade besides the development of communication technology accelerated the pace of globalization. 2-Globalization with its wide resolves is making big changes in marketing Policies that provide initiate chances for the Sudanese markets to survive. 3- under the umbrella of globalization the international organizations will play active role in promoting the Sudanese edible oils marketing. for the study of these assumptions afield study was made to visit all the edible oil factories in Khartoum province .

The research reached important vaults which are : The agricultural and industrial units in the Sudan are suifering from many problems that binds him from competing in globalization. -Globalization made many changes in marketing policies one important thing the electronic trade and communicant technology . The research made recommendations regarding the industries as whole and the oil industries as special Make use of Electronic trade, and un communicant technology to encourage marketing andl of promotion oil industries in the Sudan to compete world Wide.