اثر المنافسه العالميه علي صناعه السكر في السودان بالتركيز علي شركة سكر كنانه

Abstract

Abstract The research investigated the effect of international competition on sugar manufacture in Sudan focussing on Kinana Sugar Co. (1993/94-2002/03). So the research focussing on analyzing the marketing environment, marketing opportunities, market segmentation and building customer relationship, and marketing implementation and control in the first chapter. The second chapter deals with intemational marketing concepts, strategies of entering intemational markets, and marketing mix. The third chapter of the research with the name of sugar manufacture in Sudan that studies the historical development of sugar manufacture and international sugar markets and Sudanese Sugar Company. The fourth chapter of the research focussed on the Kinana Sugar Company (KSC) in which it dealt with production analysis and it is cost, analysis-marketing performance. Also the research dealt with environment analysis for Kinana Sugar company and the effect of the manufacturing problems on the company in addition to analysis of marketing opportunities in the intemational marketing. The research has come to a number of results, which stated the reason of the increase of production cost and the effects of government policies on the company sales beside to other results. Also the research comes to number of recommendations which stated the importance of diversification of production and the govemment role in manufacture progress and product quality, to meet customer needs of regardless of their cultural and tradition differences. The research also focused on the importance of building comparative strengths for Kinana sugar co. And developing it in order to succeed and exist in the market after the total flee trade of sugar market in he world, so the company has many comparative advantages which it can make use of in that.