تقويم أداء سوق تجارة الجملة للخضر والفاكهة الطازجه في الأردن

Abstract

Abstract Market performance is considered to be the result of its structure and participant conduct. Its importance is related to the correlation between the productivity of economic activities and distribution of the retrmrs of these activities with the market performance that is assumed to improve with the conversion of the market towards perfect competition. For that, the subject of market perfonnance was opted. Fresh fruit and vegetable wholesale market were selected because of its nutritional and economic importance as the production, in the last few years, reached 1.8 million tonnes fulfilling the local consumption needs as well as exporting around 400 thousand tones generating more than 100 million dollars. The problem the study is to investigate and try to remedy the several imperfection features of the wholesale market for fresh fiuits and vegetables that are prevailing. To ratify market performance, the study selected two approaches: organizational structure of the market and price efficiency. The study objective, in that context, aimed at determining the market structure, participant conduct and price efficiency in terms of seasonality, marketing margins and market integration to attain the overall objective of the study, which is improving market performance. ’, According to the study plan, the study described and defmed marketing and its principals, market performance and evaluation criteria, the importance of fresh produce to the Jordanian economy and the state of wholesale markets in the country. Furthermore, the study analyzed and suggested rectifications to the market structure and price efficiency. Finally, the study deduced the future prospects of fresh produce wholesaling industry in Jordan. The study findings include the following: a- Low moderate monopolistic competition exists among commission agents and among exporters Barriers to entry and exit of new commission agents. - Homogeneity of product. " ' ' - Infonnation are not equally available for all participant. No price collusion among commission agents or exporters nor between exporters and commission agents. f- ' Commission agents and » exporters have.» bargaining power compared to producers. __ . g- Wholesale markets are not performing their role. 11- Violations in the auction procedures and reselling of the produce. i- Seasonal price variation. v

Lack of correlation between economies of scale and marketing margins and lack of correlation between margins and provided services. - Markets integration found to be moderate to low. ' As a remedy to the existing problems, the study arrived at the following recommendations:

Amending laws and regulations to assure market freedom Removal of barriers to entry and exit Lnstitutionalizing national information system Improve wholesale market regulations and auction procedures and prohibition of reselling of produce Encourage the utilization of technology ' _ Encouraging investment in marketing infrastructure Improving scientific research and training as well as extension Promote contract farming ir1 the export and processing industries. Institutionalizing of financing programs to finance producers and exporters at favorable conditions. i