إستراتيجية تسويق الصادرات السودانية في الأسواق الدولية (دراسة حالة السوق السعودية)

Abstract

Abstract The primary conception of this work revolves on the presumption that strategic planning in the international markets plays great role. Consistently, it helps in introducing the products and their acceptance. Comprehensively, that is applicable for Sudanese products and their marketing in Saudi Arabia which basically requires the establishment of strategic planning for both opening the markets and income maximization . these are the principle topics of this study . Following the style of strategic planning in the intemational marketing, helps in introducing the products as well as increases the acceptance to it . So in orderito sale the Sudanese products in Saudi Arabia’s market this is must depend on scientific principles and establishment of strategy to maximizes the income.. This is the topic of the study. After indicating the theoretical meaning for the general concept of the intemational marketing and recognizing all dimensions for its different sides, as its in the first part, for this study, for example: the essential concept, nature and principles of international marketing and how to deal with it. . After all of this, we indicated in the second part the readiness of Saudi’s market to consume the Sudanese and other countries products. For now, it has been seen that the marketing in Saudi Arabia is developed rapidly in direction

of building the modern marketing corporations specially in the private sector which represents about 70% out of the total volume of the imported commodities from the foreign countries Its obvious that the marketing environment in K.S.A economically, politically, culturally and competitively is confronting many restrictions, however there are many chances available in the market for both local and foreign companies with intensive competition could be exploited and win by the strong rivals who produce the materials as well as control on its distribution,price and promotion. the research lay out the scientific conditions which are required in the products that satisfy the needs and wants of the saudi customer . like the modrate price , suitable channels of distribution and strategy of promotion where there is influence on puying pehavour of the consumer. Part II distinguished the real vision for the K.S.A market and his readiness to admit the production with its specifications and meaures to achieve and satisfy the desires of the customers . So it has been necessery for the sudanese planner while he is trying to export to this market ,to understand it’s the demands and conditions in order to get the benefit of the great chances and gain agreat share . The strategy of marketing Sudanese exports , is discussed in the third part of this study , and after recognizing its characteristics the surplus volume of the production that can be exported , it appears that the sudan can be able to increase this volumes and promot it in abetter-way if the position of the marketing strategies be its mwthod presently or futurely . Part III shows the results-of the external commerce between the sudan and K.S.A. as target market, and it has been clear that in spite of the unique position of the K.S.A between the countries that the sudan exports to it , the results of commercial balance tends on behalf ofK.S.A. This point needs to be tackled scientificaly specially after clarifying the abilities and advantages of sudan to export and exploit the ‘chances . The conclusion of this part elucidate the development of the sudanese marketing strategy . Since independent up to 1999 which its subgect along all this period is how to promot the exported products and finding external markets for it . In spite of the efforts to achieve these policies , the needed scientific view were never performed neither the products in matching the international marketing description nor the price in its ability to competition .. nor its infra-structure of distribution methods nor in following the promotion policy in the intemational markets . For it appeared clearly their weakness in perfection and the construction of the current marketing strategy . Because the_ strategy will not be complete unless executed in its environment and practical vision . C4