أثر التقدم التكنولوجي علي الانتاج والتسويق في القطاع الصناعي السوداني : دراسة تطبيقية على صناعة الاسمنت دراسة حالة شركة اسمنت عطبرة الفترة من 1999-2006م

Abstract

Abstract The Title of This Research is ; The effect of technology on production and marketing in the Sudanese industrial sector. and with application in the cement industry and study in good condition of Atbara cement company . targeting to know the effect of using of information technology in Sudanese cement companies management , and the range of benefit of computer usage in production and the intemet in the commercial transaction . The important of this research comes from the importance of the industrial sector and the cement industry. Special for increasing the its adding to the holic economy of the country The importance of modern technology. role in improving the production and marketing operations appears in cement production . There fore the research has limited the problem of the research in that the failed that faces the cement production in the Sudan and the dis ability of competing in the international market of cement returns to the weakness of the technology been used in production and marketing . There fore it raised the question, what is the role of application of technology in production and market would play .v The research hypothesizing that the stumbling of the Sudanese cement companies is as result of not improving of the management skills and the weakness of the long term objective strategic control or that the Sudanese cement companies are unable to for this dis ability of been fition of the technologic continuous development and the problems of infrastructure freeing international trade. The regional international conglomerate that leads to weak technological management . hence to freeze the cement company and their dis improvement. The researcher concluded to the most important finding : The absence of the specialized management in the field of marketing on the level of the companies working in the field of cement . Weakness of the national united strategy in the field of building materials and construction , specially the central basic aspect of the crises [demand, production , price ] distribution mechanism —in and out side —

stander — chasing up —labors right .Which help for providing the needed offer of the country. Especially cement plays major role constriction and rehabitation operation cost. Companies don’t pay account to strategic range . when planning the management and the teclmical range is one of that [ computerization ] of production and the managerial (communication , and information interchange with in the company) and the legal range as well. Technician training on production and marketing in the field of construction and reconstruction with pulling price to cement —in cement companies - does not have much attention and adding training specials committee for computer usage in production —marketing and intemet . for the importance of computer in cement marketing . The research provided the following advices:- -Training labors, improving their —selling production skills and their health culture and their security. To secure their safety , hence increasing their production and distribution . - attention should be paid to supporting marketing activity establishing of specialized marketing management and should in cloud a well experience members for marketing with limiting marketing fiscal for marketing activities . - attention should be plied to improving the quality of the production to keep a private place between the other computing commodities in the market with concern to after selling stage . production lines should be developed gradually and new technology should be applied in all stage of production and marketing to this industry .