تسويق السلع الاستهلاكية الثانوية في السودان : دراسة وصفية وتحليلية للمياه الغازية والبسكويت

Abstract

ABSTRACT This research is about the marketing ol‘ secondary consumer goods in Sudan. The area ol'study included Solt Drink lndustry and Biscuit . The sample ol‘Sol‘t Drink industry included /-\raak Food Industrial company (Pepsi Cola), and New lndustrial Company (Coca Cola). The sample ol’ biscuit lndustry included /l//uawia El Brier Factories For Biscuit and Kambal Fae/0/3» For Biscuit. These samples represent the oldest and biggest companies and factories working in these industries in Sudan. The research, Firstly gave background about these industries and the companies and lactories under the area ol‘ study. ln addition to that, it described the marketing policies ol companies and factories under the area ofstudy and theirellect on the sales and costs ol’the companies and factories under the area ol‘study. ' From the analysis, we noticed that, the problems ol’these companies and factories are not able to distiribute theirs products, which ellect on ability to achieve their objectives optimal (profit) . The causes oi‘ the problems arethe l‘ollowing 1 \- These companies and factories are laced with many marketing problems related to products, pricing, promotion and distribution. Z-These companies and factories are also laced with management and organization problems. Z‘-The government did not pay any attention to these industries and it considered them as secondary industries, therel’ore it did not interlere to solve those problems (i—e electricity, hard currencies ...etc). - I/--These companies and lactorie_s did not give attentionto studies and researches to solve their problems. Like other world companies. Accordingly, the companies and factories working in these industries must try to do dil’l’erent studies and researches to solve their marketing and organization problems and the government must try to pay attention to,these industries and work to developed them.