Browsing by Author "اميرة حسن ابوزيد"

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    اثر التسويق على مبيعات السيارات في الشركات العاملة بولاية الخرطوم
    (جامعة النيلين, 2008) اميرة حسن ابوزيد
    Abstract This research focuses on the murdering of automobiles in Sudan, it's objective is to study and analyse onehohds of automobiles marketing in Sudan beside, providing suitable recommendations in this aspect. This can be through testing the following hypotheses:  Concerning the standard demanded by Sudanese consumer associated with to Sudanese environment for automobiles increase companies sales volume and attained Sudanese consumers' desires.  The Sudanese consumer preferred the front wheel drivers' machine.  Studying motives and attitudes of automobiles consumers in Sudan contribute in rational of marketing decision making.  Lack of in marking research is the automobile companies' in Sudan lead to the failure in marketing decisions in a scientific way. The study adopted the historical descriptive methods accompanied by other methods such as analytical method. It has attained some results concerning the specifications of automobile and it is consumers in features Sudan. Also suggested some recommendations to develop automobiles marketing in Sudan.